Ashley Percival

Our first collection, Cheetahs, was created in collaboration with British illustrator Ashley Percival. The collection reflects one of our core values — the idea of freedom — inspired by the cheetah’s natural instinct, movement, and rhythm. Known for his bold use of color and dynamic compositions, Ashley Percival has collaborated with well-known brands, including Gucci. Through his art, he seeks to inspire others to connect with nature, encouraging a deeper exploration of the world and a renewed sense of curiosity and wonder.